Kids as customers : a handbook of marketing to children /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York : Toronto : New York :
Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
c1992
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| Subjects: |
| Physical Description: | xii, 258 p. : ill. ; 25 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780669276275 |