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01334nam a2200193 a 4500 |
| 001 |
680833 |
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20171111230449.0 |
| 008 |
110923s1992 nyua b 001 0 eng d |
| 020 |
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|a 9780669276275
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| 082 |
0 |
4 |
|2 22
|a 658.8348
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| 100 |
1 |
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|a McNeal, James U.
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| 245 |
1 |
0 |
|a Kids as customers :
|b a handbook of marketing to children /
|c James U. McNeal
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| 260 |
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|a New York :
|b Lexington Books ;
|c c1992
|a Toronto :
|a New York :
|b Maxwell Macmillan Canada ;
|b Maxwell Macmillan International,
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| 300 |
|
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|a xii, 258 p. :
|b ill. ;
|c 25 cm
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers
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| 650 |
|
0 |
|a Young consumers
|z United States
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| 650 |
|
0 |
|a Marketing research
|z United States
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1ead6c5ad13446f83323
|c 998a
|d 945l
|e 658.8348 MCN
|t 1
|x m
|z Books
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