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00748nam a2200193 a 4500 |
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680826 |
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20171111230449.0 |
| 008 |
020111s2002 caua b 001 0 eng d |
| 020 |
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|a 9780761923831
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| 082 |
0 |
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|2 22
|a 659.1072
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| 245 |
0 |
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|a Using qualitative research in advertising:
|b strategies, techniques, and applications /
|c Margaret A. Morrison .. [et al.]
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| 260 |
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|a Thousand Oaks, California :
|b Sage,
|c c2002.
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| 300 |
|
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|a xi, 139 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Advertising
|x Research.
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| 650 |
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0 |
|a Qualitative research.
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| 650 |
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0 |
|a Marketing research
|x Methodology.
|
| 700 |
1 |
|
|a Morrison, Margaret A.
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| 952 |
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|a GR-ThIHU
|b 59cc1ead6c5ad13446f8331c
|c 998a
|d 945l
|e 659.1072 USI
|t 1
|x m
|z Books
|
