Using qualitative research in advertising: strategies, techniques, and applications /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
Sage,
c2002.
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| Subjects: |
| Physical Description: | xi, 139 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780761923831 |