|
|
|
|
| LEADER |
00736nam a2200205 a 4500 |
| 001 |
679612 |
| 005 |
20171111230448.0 |
| 008 |
110902s2011 enka b 001 0 eng d |
| 020 |
|
|
|a 9780199565214
|
| 082 |
0 |
4 |
|2 22
|a 658.827
|
| 100 |
1 |
|
|a Elliott, Richard H.
|
| 245 |
1 |
0 |
|a Strategic brand management /
|c Richard Rosenbaum-Elliot, Larry Percy & Simon Pervan
|
| 260 |
|
|
|a Oxford ;
|b Oxford University Press,
|c c2011
|a New York :
|
| 300 |
|
|
|a xv, 303 p. :
|b ill. ;
|c 25 cm
|
| 504 |
|
|
|a Includes bibliographical references (p. 283-284) and index
|
| 650 |
|
0 |
|a Product management
|
| 650 |
|
0 |
|a Strategic planning
|
| 700 |
1 |
|
|a Percy, Larry
|
| 700 |
1 |
|
|a Pervan, Simon
|
| 952 |
|
|
|a GR-ThIHU
|b 59cc1e946c5ad13446f82e08
|c 998a
|d 945l
|e 658.827 ELL
|t 1
|x m
|z Books
|
