Description: Strategic brand management /

Main Author:	Elliott, Richard H.
Other Authors:	Percy, Larry, Pervan, Simon
Format:	Book
Language:	English
Published:	Oxford ; New York : Oxford University Press, c2011
Subjects:	Product management Strategic planning

Physical Description:	xv, 303 p. : ill. ; 25 cm
Bibliography:	Includes bibliographical references (p. 283-284) and index
ISBN:	9780199565214