E-business and e-commerce management : strategy, implementation and practice /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England ; New York :
FT Prentice Hall,
2009
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| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- Introducing to e-business and e-commerce
- E-commerce fundamentals
- E-business infrastructure
- E-environment
- E-business strategy
- Supply chain management
- E-procurement
- E-marketing
- Customer relationship management
- Change management
- Analysis and design
- Implementation and maintenance