E-business and e-commerce management : strategy, implementation and practice /

Main Author: Chaffey, Dave, 1963-
Format: Book
Language:English
Published: Harlow, England ; New York : FT Prentice Hall, 2009
Edition:4th ed.
Subjects:
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100 1 |a Chaffey, Dave,   |d 1963- 
245 1 0 |a E-business and e-commerce management :   |b strategy, implementation and practice /   |c Dave Chaffey 
246 3 |a E-business and e-commerce management 
250 |a 4th ed. 
260 |a Harlow, England ;   |b FT Prentice Hall,   |c 2009  |a New York :  
300 |a xxxii, 764 p. :   |b ill. ;   |c 27 cm 
504 |a Includes bibliographical references and index 
505 0 |a Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance 
650 0 |a Electronic commerce 
650 0 |a Business enterprises   |x Computer networks 
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