Innovative marketing communications : strategies for the events industry /

Main Author: Masterman, Guy
Other Authors: Wood, Emma H.
Format: Book
Language:English
Published: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Series:Events management series
Subjects:
LEADER 00780nam a2200205 a 4500
001 671712
005 20171111230442.0
008 050404s2006 enka b 001 0 eng d
020 |a 9780750663618 
082 0 4 |2 22  |a 394.2068  
100 1 |a Masterman, Guy 
245 1 0 |a Innovative marketing communications :  |b strategies for the events industry /  |c Guy Masterman, Emma H. Wood 
260 |a Oxford ;  |b Elsevier/Butterworth-Heinemann,  |c 2006  |a Burlington, MA : 
300 |a xxi, 322 p. :  |b ill. ;  |c 25 cm 
490 0 |a Events management series 
504 |a Includes bibliographical references and indexes 
650 0 |a Special events   |x Management 
650 0 |a Special events   |x Marketing 
700 1 |a Wood, Emma H. 
952 |a GR-ThIHU  |b 59cc1dcb6c5ad13446f806bc  |c 998a  |d 945l  |e 394.2068 MAS  |t 1  |x m  |z Books