Innovative marketing communications : strategies for the events industry /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006
|
| Series: | Events management series
|
| Subjects: |
| Physical Description: | xxi, 322 p. : ill. ; 25 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780750663618 |