The new mainstream : how the multicultural consumer is transforming American business /

Main Author: Garcia, Guy, 1955-
Format: Book
Language:English
Published: New York : Rayo, 2004.
Edition:1st ed.
Subjects:
LEADER 00772nam a2200217 a 4500
001 5993
005 20171111224313.0
008 101118s gr 00010 eng
020 0 0 |a 0060584653 (alk. paper) 
082 0 0 |2 22  |a 338.0973/089 
100 1 0 |a Garcia, Guy,  |d 1955- 
245 1 4 |a The new mainstream :  |b how the multicultural consumer is transforming American business /  |c Guy Garcia. 
250 0 0 |a 1st ed. 
260 0 0 |a New York :  |b Rayo,  |c 2004. 
300 0 0 |a xv, 320 p. ;  |c 24 cm. 
504 0 0 |a Includes bibliographical references (p. [283]-298) and index. 
650 0 0 |a Minority consumers 
650 0 0 |a Multiculturalism 
650 0 0 |a Minorities  |z United States 
650 0 0 |a Ethnicity  |z United States 
952 |a GrTHDAPL  |b 5903a7a06c5ad119ff90dbf5  |c 952a  |d 9528  |e 338.973 Gar  |t 1  |x m  |z Books