The new mainstream : how the multicultural consumer is transforming American business /

Main Author: Garcia, Guy, 1955-
Format: Book
Language:English
Published: New York : Rayo, 2004.
Edition:1st ed.
Subjects:
Physical Description:xv, 320 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. [283]-298) and index.
ISBN:0060584653 (alk. paper)