Understanding consumer behavior /

Main Author: Peter, J. Paul
Other Authors: Olson, Jerry C
Format: Book
Published: Burr Ridge, IL: IRWIN, c1994
Series:The Irwin series in marketing
Subjects:
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100 1 |a Peter, J. Paul 
245 1 0 |a Understanding consumer behavior /  |c J. Paul Peter, Jerry C. Olson 
260 |a Burr Ridge, IL:  |b IRWIN,  |c c1994 
300 |a xv, 485 p. :  |b col. ill. ;  |c 26 cm. 
490 0 |a The Irwin series in marketing 
504 |a Includes index. 
650 1 0 |a Consumer behavior  |x Case studies  |z United States 
700 1 |a Olson, Jerry C 
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