Understanding consumer behavior /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Burr Ridge, IL:
IRWIN,
c1994
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| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xv, 485 p. : col. ill. ; 26 cm. |
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| Bibliography: | Includes index. |
| ISBN: | 0256122784 |