Global marketing strategies /

Main Author: Jeannet, Jean-Pierre.
Other Authors: Hennessey, Hubert D.
Format: Book
Language:English
Published: Boston, Mass. : Houghton Mifflin, c2004.
Edition:6th ed.
Subjects:
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100 1 |a Jeannet, Jean-Pierre. 
245 1 |a Global marketing strategies /  |c Jean-Pierre Jeannet, H. David Hennessey. 
250 1 |a 6th ed. 
260 1 |a Boston, Mass. :  |b Houghton Mifflin,  |c c2004. 
300 1 |a xxi, 613 p. :  |b ill. (some col.) ;  |c 24 cm. 
504 1 |a Includes bibliographical references and indeces. 
650 1 |a Export marketing  |x Management 
650 1 |a Export marketing  |x Management 
700 1 |a Hennessey, Hubert D. 
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