Global marketing strategies /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Houghton Mifflin,
c2004.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: | xxi, 613 p. : ill. (some col.) ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indeces. |
| ISBN: | 0618310592 |