Organizational change : creating change through strategic communication /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, West Sussex :
Wiley-Blackwell,
2011.
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| Series: | Foundations in communication theory ;
2 |
| Subjects: |
Table of Contents:
- Introduction
- 1. Defining organizational change.
- 2. Process of communication during change.
- 3. A stakeholder communication model of change.
- 4. Outcomes of change processes.
- 5. Communication approaches and strategies.
- 6. Power and resistance.
- 7. Antecedents to strategies, assessments, and interactions.
- 8. Stakeholder interactions: storying and framing.
- 9. Applying the model in practice.