Brand failures : the truth about the 100 biggest branding mistakes of all time /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
2011.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. |
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| Physical Description: | xiv, 242 p. ; 22 cm. |
| Bibliography: | Includes bibliographical references (p. [235]-236) and index. |
| ISBN: | 9780749462994 (pbk.) |