Table of Contents: Consumer behaviour /

Table of Contents:

1. Consumer motives and values
2. Consumer response to marketing actions : 1 exposure, attention, perception
3. Consumer response to marketing actions : 2 learning and attitudes
4. Consumer response to marketing actions : 3 action, post-purchase dissonance, consumer involvement
5. Consumer demographics
6. Consumer psychographies
7. Social group, tribal and household buying influences
8. Culture and subculture
9. New product buying
10. Repeat, loyal and relational buying
11. Data-based consumer behaviour
12. Consumer misbehaviour
13. Organizational buying behaviour.