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01430nam a2200253 a 4500 |
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20171111230022.0 |
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090108s2009 enka b 001 0 eng |
| 020 |
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|a 9780470994658 (pbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.32
|b .E933 2009
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| 082 |
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|2 22
|a 658.8/342
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| 100 |
1 |
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|a Evans, Martin
|q (Martin J.)
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| 245 |
1 |
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|a Consumer behaviour /
|c Martin Evans, Ahmad Jamal, Gordon Foxall.
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| 246 |
3 |
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|a Consumer behavior
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| 250 |
3 |
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|a 2nd ed.
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| 260 |
3 |
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|a Chichester, England :
|b Wiley,
|c c2009.
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| 300 |
3 |
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|a xv, 560 p. :
|b col. ill. ;
|c 26 cm.
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| 504 |
3 |
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|a Includes bibliographical references (p. [513]-546) and index.
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| 505 |
3 |
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|a 1. Consumer motives and values -- 2. Consumer response to marketing actions : 1 exposure, attention, perception -- 3. Consumer response to marketing actions : 2 learning and attitudes -- 4. Consumer response to marketing actions : 3 action, post-purchase dissonance, consumer involvement -- 5. Consumer demographics -- 6. Consumer psychographies -- 7. Social group, tribal and household buying influences -- 8. Culture and subculture -- 9. New product buying -- 10. Repeat, loyal and relational buying -- 11. Data-based consumer behaviour -- 12. Consumer misbehaviour -- 13. Organizational buying behaviour.
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| 650 |
3 |
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|a Consumer behavior
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| 700 |
1 |
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|a Jamal, Ahmad,
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| 700 |
1 |
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|a Foxall, G. R.
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| 952 |
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|a GrThPMO
|b 59b01a3e6c5ad17d7e5aeb79
|c 952a
|d 9528
|e HF5415.32.E933 2009
|t 14
|x m
|z Books
|
