How to price : a guide to pricing techniques and yield management /
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Cambridge University Press,
2008.
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| Subjects: |
Table of Contents:
- 1. Introduction to pricing techniques
- 2. Demand and cost
- 3. Basic pricing techniques
- 4. Bundling and tying
- 5. Multipart tariff
- 6. Peak-load pricing
- 7. Advance booking
- 8. Refund strategies
- 9. Overbooking
- 10. Quality, loyalty, auctions, and advertising
- 11. Tariff-choice biases and warranties
- 12. Instructor and solution manual.