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01075nam a2200205 a 4500 |
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20171111230021.0 |
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070823s2008 nyua b 001 0 eng |
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|a 9780521715645 (pbk.)
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|a DLC
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|a HF5416.5
|b .S549 2008
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|2 22
|a 658.8/16
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| 100 |
1 |
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|a Shy, Oz
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| 245 |
1 |
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|a How to price :
|b a guide to pricing techniques and yield management /
|c Oz Shy.
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| 260 |
1 |
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|a New York, NY :
|b Cambridge University Press,
|c 2008.
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| 300 |
1 |
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|a xiv, 433 p. :
|b ill. ;
|c 26 cm.
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| 504 |
1 |
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|a Includes bibliographical references (p. [421]-429) and index.
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| 505 |
1 |
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|a 1. Introduction to pricing techniques -- 2. Demand and cost -- 3. Basic pricing techniques -- 4. Bundling and tying -- 5. Multipart tariff -- 6. Peak-load pricing -- 7. Advance booking -- 8. Refund strategies -- 9. Overbooking -- 10. Quality, loyalty, auctions, and advertising -- 11. Tariff-choice biases and warranties -- 12. Instructor and solution manual.
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| 650 |
1 |
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|a Pricing
|x Mathematical models
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| 952 |
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|a GrThPMO
|b 59b0195a6c5ad17d7e5ae79c
|c 952a
|d 9528
|e HF5416.5.S549 2008
|t 7
|x m
|z Books
|
