Flash advertising : flash platform development of microsites, advergames, and branded applications /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA :
Elsevier/Focal Press,
c2010.
|
| Subjects: |
Table of Contents:
- Flash advertising overview
- Designing banner ads
- Preparing and building ads
- Forms and data
- File optimization
- Third-party rich-media technologies
- Trafficking and tracking your ads
- Designing microsites
- Preparing and building microsites
- Driving traffic to your microsite
- Advergaming and applications
- Classes
- The memory game
- Case studies.