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100702s2010 maua b 001 0 eng |
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|a 9780240813455 (pbk.)
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|a DLC
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|a TR897.7
|b .F479 2010
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|2 22
|a 006.6/96
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| 100 |
1 |
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|a Fincanon, Jason
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| 245 |
1 |
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|a Flash advertising :
|b flash platform development of microsites, advergames, and branded applications /
|c Jason Fincanon.
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| 260 |
1 |
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|a Burlington, MA :
|b Elsevier/Focal Press,
|c c2010.
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| 300 |
1 |
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|a xvii, 269 p. :
|b col. ill. ;
|c 25 cm.
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| 504 |
1 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies.
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| 650 |
1 |
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|a Computer animation
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| 650 |
1 |
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|a Web sites
|x Design
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| 650 |
1 |
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|a Internet advertising
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| 952 |
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|a GrThPMO
|b 59b0195a6c5ad17d7e5ae797
|c 952a
|d 9528
|e TR897.7.F479 2010
|t 7
|x m
|z Books
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