The AMA handbook of public relations /
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| Format: | Book |
| Language: | English |
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Public relations New York, NY :
AMACOM/American Management Association
c2010.
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| Subjects: |
Table of Contents:
- Prerequisites for digital communications
- Websites
- Blogs and microblogs
- Monitoring the Internet
- Measurement-why, what, how
- Internet risks and security
- Reaching out
- Media relations
- Trade media
- Organizational communications
- Rumor management
- Crisis communications
- The broader PR spectrum
- Government relations
- Travel and tourism
- Investor relations
- The annual report
- Making it happen
- Speeches as unique signatures
- Composing presentations
- Talk-formal or familiar
- Bylined material-in all media
- Market research.