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01397nam a2200229 a 4500 |
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555057 |
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20171111230019.0 |
| 008 |
090921s2010 nyu b 001 0 eng |
| 020 |
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|a 9780814415252 (hc)
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| 040 |
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|a DLC
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| 050 |
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|a HD59
|b .D558 2010
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| 082 |
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|2 22
|a 659.2
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| 100 |
1 |
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|a Dilenschneider, Robert L.
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| 245 |
1 |
4 |
|a The AMA handbook of public relations /
|c Robert L. Dilenschneider ; foreword by Maria Bartiromo.
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| 246 |
3 |
4 |
|a Handbook of public relations
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| 260 |
3 |
4 |
|a Public relations
|b AMACOM/American Management Association
|c c2010.
|a New York, NY :
|
| 300 |
3 |
4 |
|a xiii, 239 p. ;
|c 26 cm.
|
| 504 |
3 |
4 |
|a Includes bibliographical references and index.
|
| 505 |
3 |
4 |
|a Prerequisites for digital communications -- Websites -- Blogs and microblogs -- Monitoring the Internet -- Measurement-why, what, how -- Internet risks and security -- Reaching out -- Media relations -- Trade media -- Organizational communications -- Rumor management -- Crisis communications -- The broader PR spectrum -- Government relations -- Travel and tourism -- Investor relations -- The annual report -- Making it happen -- Speeches as unique signatures -- Composing presentations -- Talk-formal or familiar -- Bylined material-in all media -- Market research.
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| 650 |
3 |
4 |
|a Public relations
|z United States
|
| 650 |
3 |
4 |
|a Public relations.
|
| 952 |
|
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|a GrThPMO
|b 59b017876c5ad17d7e5adfe1
|c 952a
|d 9528
|e HD59.D558 2010
|t 7
|x m
|z Books
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