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Value-based marketing : marketing strategies for corporate growth and shareholder value /
Main Author:
Doyle, Peter, 1943 June 23-2003
Format:
Book
Language:
English
Published:
Chichester, England :
Wiley,
c2008.
Edition:
2nd ed.
Subjects:
Marketing
>
Management
Corporations
>
Valuation
Holdings
Description
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