Description: Value-based marketing :

Main Author:	Doyle, Peter, 1943 June 23-2003
Format:	Book
Language:	English
Published:	Chichester, England : Wiley, c2008.
Edition:	2nd ed.
Subjects:	Marketing > Management Corporations > Valuation

Physical Description:	xii, 367 p. : ill. ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470773147 (cloth)