When marketing becomes a minefield.

Corporate Author: Harvard Business School. Press.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, c2004.
Subjects:
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008 040109s2004 mau 000 0 eng
020 |a 1591395054 (pbk.) 
040 |a DLC 
050 |a HF5415.13  |b .M343 2004 
082 |2 22  |a 658.8 
245 |a When marketing becomes a minefield. 
260 |a Boston, Mass. :  |b Harvard Business School Press,  |c c2004. 
300 |a 187 p. ;  |c 21 cm. 
500 |a "What will you do?"--Cover. 
500 |a "Case studies from the pages of Harvard business review"--Cover. 
650 |a Marketing  |x Management 
710 2 |a Harvard Business School.  |b Press. 
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