When marketing becomes a minefield.
| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2004.
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| Subjects: |
| Item Description: | "What will you do?"--Cover. "Case studies from the pages of Harvard business review"--Cover. |
|---|---|
| Physical Description: | 187 p. ; 21 cm. |
| ISBN: | 1591395054 (pbk.) |