The game-changer : how you can drive revenue and profit growth with innovation /
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Business,
c2008.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- How and why innovation at Procter & Gamble changed its game
- What P&G's innovation transformation means for you
- The consumer is boss : the foundation of successful innovation
- Where to play, how to win : how goals and strategies achieve game-changing innovation
- Leveraging what you do best : revitalizing core strengths with innovation
- Organizing for innovation : building enabling structures
- Integrating innovation into your routine : from generating ideas to go to market
- Managing the risks of innovation
- Innovation is a team sport : courageous and connected culture
- The new job of the leader : innovation and growth
- How Jeff Immelt made innovation a way of life at GE.