The game-changer : how you can drive revenue and profit growth with innovation /

Main Author: Lafley, A. G.
Other Authors: Charan, Ram.
Format: Book
Language:English
Published: New York : Crown Business, c2008.
Edition:1st ed.
Subjects:
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020 |a 9780307381736 (hbk.) 
040 |a DLC 
050 |a HD57.7  |b .L34 2008 
082 |2 22  |a 658.4/092 
100 1 |a Lafley, A. G.  |q (Alan G.) 
245 1 4 |a The game-changer :  |b how you can drive revenue and profit growth with innovation /  |c A.G. Lafley & Ram Charan. 
250 1 4 |a 1st ed. 
260 1 4 |a New York :  |b Crown Business,  |c c2008. 
300 1 4 |a xii, 336 p. :  |b ill. ;  |c 25 cm. 
500 1 4 |a Includes index. 
505 1 4 |a How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE. 
650 1 4 |a Leadership 
650 1 4 |a Creative ability in business 
650 1 4 |a Organizational effectiveness 
650 1 4 |a Corporations  |x Growth 
700 1 4 |a Charan, Ram. 
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