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00842nam a2200241 a 4500 |
| 001 |
553475 |
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20171111230018.0 |
| 008 |
081128s2009 enka b 001 0 eng d |
| 020 |
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|a 9781856176170 (pbk.)
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| 040 |
|
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|a UKM
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| 050 |
1 |
4 |
|a HF5415.13
|b .G535 2009
|
| 082 |
1 |
4 |
|2 22
|a 658.802
|
| 100 |
1 |
4 |
|a Gilligan, Colin
|
| 245 |
1 |
4 |
|a Strategic marketing planning /
|c Colin Gilligan and Richard M.S. Wilson.
|
| 250 |
1 |
4 |
|a 2nd ed.
|
| 260 |
1 |
4 |
|a Oxford :
|b Elsevier/Butterworth-Heinemann,
|c 2009.
|
| 300 |
1 |
4 |
|a x, 552 p. :
|b ill. ;
|c 25 cm.
|
| 500 |
1 |
4 |
|a Previous ed.: 2003.
|
| 504 |
1 |
4 |
|a Includes bibliographical references (p. 519-535) and index.
|
| 650 |
1 |
4 |
|a Marketing
|x Planning
|
| 650 |
1 |
4 |
|a Marketing
|x Management
|
| 700 |
1 |
4 |
|a Wilson, R. M. S.
|q (Richard Malcolm Sano)
|
| 952 |
|
|
|a GrThPMO
|b 59b015d36c5ad17d7e5ad93b
|c 952a
|d 9528
|e HF5415.13.G535 2009
|t 7
|x m
|z Books
|
