Strategic marketing planning /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Elsevier/Butterworth-Heinemann,
2009.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Previous ed.: 2003. |
|---|---|
| Physical Description: | x, 552 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. 519-535) and index. |
| ISBN: | 9781856176170 (pbk.) |