Guide to business planning /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London, England :
Profile Books,
c2009
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. The business plan
- 3. The business planning process
- 4. Strategic planning
- 5. Analysing the environment
- 6. Analysing the firm
- 7. Industry and competitor analysis
- 8. Product and portfolio analysis
- 9. SWOT analysis
- 10. Generating strategic options
- 11. Market analysis and strategy
- 12. Market forecasting
- 13. The operational plan
- 14. Modelling the business
- 15. Accounting principles
- 16. Completing the financial statements
- 17. Reviewing the financial statements
- 18. Evaluating strategic options
- 19. Funding issues
- 20. Risk analysis
- 21. Presenting the business plan and obtaining approval
- 22. Implementing the business plan
- Appendix. The complete model.