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20171111230018.0 |
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081105s2009 enkae b 001 0 eng d |
| 020 |
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|a 9781846681226 (hbk.)
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|a UKM
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|a HD30.28
|b .F747 2009
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| 082 |
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4 |
|2 22
|a 658.4/012
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| 100 |
1 |
4 |
|a Friend, Graham
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| 245 |
1 |
4 |
|a Guide to business planning /
|c Graham Friend and Stefan Zehle
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| 250 |
1 |
4 |
|a 2nd ed.
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| 260 |
1 |
4 |
|a London, England :
|b Profile Books,
|c c2009
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| 300 |
1 |
4 |
|a 282 p. :
|b ill., plans ;
|c 26 cm
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| 500 |
1 |
4 |
|a Published in association with The Economist.
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| 504 |
1 |
4 |
|a Includes bibliographical references and index.
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| 505 |
1 |
4 |
|a 1. Introduction -- 2. The business plan -- 3. The business planning process -- 4. Strategic planning -- 5. Analysing the environment -- 6. Analysing the firm -- 7. Industry and competitor analysis -- 8. Product and portfolio analysis -- 9. SWOT analysis -- 10. Generating strategic options -- 11. Market analysis and strategy -- 12. Market forecasting -- 13. The operational plan -- 14. Modelling the business -- 15. Accounting principles -- 16. Completing the financial statements -- 17. Reviewing the financial statements -- 18. Evaluating strategic options -- 19. Funding issues -- 20. Risk analysis -- 21. Presenting the business plan and obtaining approval -- 22. Implementing the business plan -- Appendix. The complete model.
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| 650 |
1 |
4 |
|a Business planning
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| 700 |
1 |
4 |
|a Zehle, Stefan
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| 952 |
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|a GrThPMO
|b 59b015d36c5ad17d7e5ad936
|c 952a
|d 9528
|e HD30.28.F747 2009
|t 7
|x m
|z Books
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