The nature of marketing : marketing to the swarm as well as the herd /
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| Format: | Book |
| Language: | English |
| Published: |
London, England :
Palgrave Macmillan,
2009.
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| Subjects: |
Table of Contents:
- 1. The power of one and the power of many
- 2. The anatomy of a digital community
- 3. Welcome to the age of reference, not deference
- 4. Why speed is the new big
- 5. The first law of engaging a community : conviction
- 6. The second law of engaging a community : collaboration
- 7. The third law of engaging a community : creativity
- 8. Attracting the swarm
- 9. The chief community officer : a new agent for your brand
- 10. A blueprint for a consumer-driven society.