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01239nam a2200217 a 4500 |
| 001 |
553334 |
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20171111230017.0 |
| 008 |
081113s2009 enka b 001 0 eng |
| 020 |
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|a 9780230203365 (hbk.)
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| 040 |
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|a DLC
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| 050 |
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|a HF5415.127
|b .B79 2009
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| 082 |
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|2 22
|a 658.8
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| 100 |
1 |
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|a Brymer, Chuck
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| 245 |
1 |
4 |
|a The nature of marketing :
|b marketing to the swarm as well as the herd /
|c Chuck Brymer.
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| 260 |
1 |
4 |
|a London, England :
|b Palgrave Macmillan,
|c 2009.
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| 300 |
1 |
4 |
|a xiii, 205 p. :
|b ill. (chiefly col.) ;
|c 24 cm.
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| 504 |
1 |
4 |
|a Includes bibliographical references (p. [191]-195) and index.
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| 505 |
1 |
4 |
|a 1. The power of one and the power of many -- 2. The anatomy of a digital community -- 3. Welcome to the age of reference, not deference -- 4. Why speed is the new big -- 5. The first law of engaging a community : conviction -- 6. The second law of engaging a community : collaboration -- 7. The third law of engaging a community : creativity -- 8. Attracting the swarm -- 9. The chief community officer : a new agent for your brand -- 10. A blueprint for a consumer-driven society.
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| 650 |
1 |
4 |
|a Market segmentation
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| 650 |
1 |
4 |
|a Marketing
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| 952 |
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|a GrThPMO
|b 59b015d26c5ad17d7e5ad8a3
|c 952a
|d 9528
|e HF5415.127.B79 2009
|t 7
|x m
|z Books
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