| LEADER | 01269nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 553056 | ||
| 005 | 20171111230017.0 | ||
| 008 | 080225s2008 nyua b 001 0 eng | ||
| 020 | |a 0071497048 (alk. paper) | ||
| 040 | |a DLC | ||
| 050 | |a HC79.C6 |b A94 2008 | ||
| 082 | |2 22 |a 658.8/12 | ||
| 100 | 1 | |a Azevedo, Abaetãe de. | |
| 245 | 1 | |a Customer obsession : |b how to acquire, retain, and grow customers in the new age of relationship marketing / |c Abaetê de Azevedo and Ricardo Pomeranz. | |
| 260 | 1 | |a New York : |b McGraw-Hill, |c c2008. | |
| 300 | 1 | |a xi, 226 p. : |b ill. ; |c 24 cm. | |
| 504 | 1 | |a Includes bibliographical references (p. 217-220) and index. | |
| 505 | 1 | |a Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication. | |
| 650 | 1 | |a Consumers | |
| 650 | 1 | |a Marketing | |
| 700 | 1 | |a Pomeranz, Ricardo. | |
| 952 | |a GrThPMO |b 59b015716c5ad17d7e5ad76d |c 952a |d 9528 |e HC79.C6A94 2008 |t 7 |x m |z Books | ||
