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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing /

Main Author: Azevedo, Abaetãe de.
Other Authors: Pomeranz, Ricardo.
Format: Book
Language:English
Published: New York : McGraw-Hill, c2008.
Subjects:
Consumers
Marketing
Physical Description:xi, 226 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 217-220) and index.
ISBN:0071497048 (alk. paper)

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