Web video : making it great, getting it noticed /

Main Author: Bourne, Jennie, 1951-
Other Authors: Burstein, Dave,
Format: Book
Language:English
Published: Berkeley, CA : Peachpit Press, c2009.
Subjects:
Table of Contents:
  • Making great web video. Things change fast on the Web
  • Keeping your viewers in mind
  • What makes Web video different
  • Building a team to make better video
  • Use what you know
  • Start with a great idea
  • Plan for success
  • Managing your production
  • Shooting for the Web. Making video work on the Web
  • The gear you'll need
  • Capturing good-quality audio for Web video
  • Techniques for better Web video
  • Before you go out to shoot
  • Shooting events and interviews. Find a creative approach
  • Bringing conferences and meetings to life on the Web
  • Working with a venue
  • Keep compression in mind to keep video quality high
  • Preparing for a location shoot
  • Getting optimal event sound
  • Let there be light
  • Shooting interviews
  • Videoblogs, how-to-videos, and news. Bringing point of view to your Web video
  • Redefining the news online
  • Producing informative video
  • Producing how-to video
  • TV techniques for better Web video. Planning a TV-style production
  • Helping viewers make sense of your story
  • Creating a set for Web video production
  • Create a booth for interviews at an event
  • Replacing a background using a green screen
  • Editing and post-production. Organizing your project
  • Video-editing software
  • Building and editing sequences
  • Techniques for video storytelling
  • You can't always fix it in post
  • Uploading video to the Web. Compression changes everything
  • Choosing a video host
  • Understanding encoding
  • The best settings for Web video formats
  • Getting your video noticed. The truth about viral video
  • Working with the press
  • Internet famous
  • Your video Web site
  • Marketing help from your video host
  • Making it pay. Understanding your audience
  • Making advertising work for you
  • Selling your Web video
  • Selling your skills
  • Making great video.