Web video : making it great, getting it noticed /

Main Author: Bourne, Jennie, 1951-
Other Authors: Burstein, Dave,
Format: Book
Language:English
Published: Berkeley, CA : Peachpit Press, c2009.
Subjects:
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100 1 |a Bourne, Jennie,  |d 1951- 
245 1 |a Web video :  |b making it great, getting it noticed /  |c Jennie Bourne with Dave Burstein. 
260 1 |a Berkeley, CA :  |b Peachpit Press,  |c c2009. 
300 1 |a xiv, 321 p. :  |b col. ill. ;  |c 23 cm. 
504 1 |a Includes bibliographical references (p. 307-310) and index. 
505 1 |a Making great web video. Things change fast on the Web -- Keeping your viewers in mind -- What makes Web video different -- Building a team to make better video -- Use what you know -- Start with a great idea -- Plan for success -- Managing your production -- Shooting for the Web. Making video work on the Web -- The gear you'll need -- Capturing good-quality audio for Web video -- Techniques for better Web video -- Before you go out to shoot -- Shooting events and interviews. Find a creative approach -- Bringing conferences and meetings to life on the Web -- Working with a venue -- Keep compression in mind to keep video quality high -- Preparing for a location shoot -- Getting optimal event sound -- Let there be light -- Shooting interviews -- Videoblogs, how-to-videos, and news. Bringing point of view to your Web video -- Redefining the news online -- Producing informative video -- Producing how-to video -- TV techniques for better Web video. Planning a TV-style production -- Helping viewers make sense of your story -- Creating a set for Web video production -- Create a booth for interviews at an event -- Replacing a background using a green screen -- Editing and post-production. Organizing your project -- Video-editing software -- Building and editing sequences -- Techniques for video storytelling -- You can't always fix it in post -- Uploading video to the Web. Compression changes everything -- Choosing a video host -- Understanding encoding -- The best settings for Web video formats -- Getting your video noticed. The truth about viral video -- Working with the press -- Internet famous -- Your video Web site -- Marketing help from your video host -- Making it pay. Understanding your audience -- Making advertising work for you -- Selling your Web video -- Selling your skills -- Making great video. 
650 1 |a Digital video 
700 1 |a Burstein, Dave, 
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