Campaign advertising and American democracy /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2007, c2008.
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| Subjects: |
Table of Contents:
- Campaign advertising : the whipping boy of American politics
- Campaign ads as information supplements : a spillover theory of advertising effects
- Measuring exposure to campaign ads
- Tracking the volume and content of political advertising
- What, when, and where : making sense of campaign advertising
- What did they know and when did they know it?
- Campaign advertising and voter attitudes toward the political process
- Campaign advertising and citizen participation
- Advertising tone and political engagement
- Campaign advertising and American democracy
- Appendix A: Assessing the validity of the CMAG tracking data
- Appendix B: Assessing the reliability of the CMAG storyboard coding
- Appendix C: Data set and variables
- Appendix D: Wisconsin advertising project coding sheet for 2000 ads
- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.