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| LEADER |
01779nam a2200241 a 4500 |
| 001 |
551677 |
| 005 |
20171111230016.0 |
| 008 |
070605t20072008paua b 000 0 eng |
| 020 |
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|a 9781592134557 (cloth : alk. paper)
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| 020 |
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|a 1592134556 (cloth : alk. paper)
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| 020 |
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|a 9781592134564 (pbk. : alk. paper)
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| 040 |
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|a DLC
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| 050 |
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|a JK2281
|b .C27 2008
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| 082 |
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|2 22
|a 324.7/30973
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| 245 |
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|a Campaign advertising and American democracy /
|c Michael M. Franz ... [et al.].
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| 260 |
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|a Philadelphia :
|b Temple University Press,
|c 2007, c2008.
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| 300 |
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|a xi, 193 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. [187]-193).
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| 505 |
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|a Campaign advertising : the whipping boy of American politics -- Campaign ads as information supplements : a spillover theory of advertising effects -- Measuring exposure to campaign ads -- Tracking the volume and content of political advertising -- What, when, and where : making sense of campaign advertising -- What did they know and when did they know it? -- Campaign advertising and voter attitudes toward the political process -- Campaign advertising and citizen participation -- Advertising tone and political engagement -- Campaign advertising and American democracy -- Appendix A: Assessing the validity of the CMAG tracking data -- Appendix B: Assessing the reliability of the CMAG storyboard coding -- Appendix C: Data set and variables -- Appendix D: Wisconsin advertising project coding sheet for 2000 ads -- Appendix E: Wisconsin advertising project coding sheet for 2004 ads.
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| 650 |
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|a Political campaigns
|z United States
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| 650 |
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|a Advertising, Political
|z United States.
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| 700 |
1 |
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|a Franz, Michael M.,
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| 952 |
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|a GrThPMO
|b 59b014196c5ad17d7e5ad1a6
|c 952a
|d 9528
|e JK2281.C27 2008
|t 7
|x m
|z Books
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