Problems in marketing : applying key concepts and techniques /

Main Author: Moutinho, Luiz
Other Authors: Chien, Charles S.
Format: Book
Language:English
Published: Los Angeles : Sage Publications, 2008.
Edition:2nd ed.
Subjects:
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245 1 |a Problems in marketing :  |b applying key concepts and techniques /  |c Luiz Moutinho & Charles Chien. 
250 1 |a 2nd ed. 
260 1 |a Los Angeles :  |b Sage Publications,  |c 2008. 
300 1 |a xiii, 322 p. :  |b ill. ;  |c 24 cm. 
504 1 |a Includes bibliographical references and index. 
650 1 |a Marketing 
700 1 |a Chien, Charles S. 
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