Consumer behaviour : applications in marketing /

Main Author: East, Robert, 1940-
Other Authors: Vanhuele, Marc., Wright, Malcolm,
Format: Book
Language:English
Published: London, England : SAGE, 2008.
Subjects:
Physical Description:viii, 334 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references (p. [294]-322) and indexes.
ISBN:9781412934312 (pbk.)