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01351nam a2200253 a 4500 |
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550210 |
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20171111230014.0 |
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071011s2008 enka b 001 0 eng d |
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|a 9781412934312 (pbk.)
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040 |
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|a UKM
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050 |
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4 |
|a HF5415.32
|b .E274 2008
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082 |
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|2 22
|a 658.8342
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100 |
1 |
4 |
|a East, Robert,
|d 1940-
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245 |
1 |
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|a Consumer behaviour :
|b applications in marketing /
|c by Robert East, Malcolm Wright and Marc Vanhuele.
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260 |
1 |
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|a London, England :
|b SAGE,
|c 2008.
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300 |
1 |
4 |
|a viii, 334 p. :
|b ill. ;
|c 25 cm.
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504 |
1 |
4 |
|a Includes bibliographical references (p. [294]-322) and indexes.
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505 |
1 |
4 |
|a 1. Ideas and explanations in consumer research -- 2. Customer loyalty -- 3. Brand knowledge, brand equity and brand extension -- 4. Stationary markets -- 5. Market dynamics -- 6. Predicting and explaining behaviour -- 7. Information processing and decision-making -- 8. Consumer satisfaction and quality -- 9. Consumer response to price and sales promotions -- 10. The retail context -- 11. Word-of-mouth influence -- 12. The response to advertising.
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650 |
1 |
4 |
|a Consumer behavior
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650 |
1 |
4 |
|a Consumer behavior
|x Psychological aspects.
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650 |
1 |
4 |
|a Consumer behavior
|x Social aspects.
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700 |
1 |
4 |
|a Vanhuele, Marc.
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700 |
1 |
4 |
|a Wright, Malcolm,
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952 |
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|a GrThPMO
|b 59b012916c5ad17d7e5acb65
|c 952a
|d 9528
|e HF5415.32.E274 2008
|t 7
|x m
|z Books
|