Consumer behaviour : applications in marketing /

Main Author: East, Robert, 1940-
Other Authors: Vanhuele, Marc., Wright, Malcolm,
Format: Book
Language:English
Published: London, England : SAGE, 2008.
Subjects:
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020 |a 9781412934312 (pbk.) 
040 |a UKM 
050 4 |a HF5415.32  |b .E274 2008 
082 4 |2 22  |a 658.8342 
100 1 4 |a East, Robert,  |d 1940- 
245 1 4 |a Consumer behaviour :  |b applications in marketing /  |c by Robert East, Malcolm Wright and Marc Vanhuele. 
260 1 4 |a London, England :  |b SAGE,  |c 2008. 
300 1 4 |a viii, 334 p. :  |b ill. ;  |c 25 cm. 
504 1 4 |a Includes bibliographical references (p. [294]-322) and indexes. 
505 1 4 |a 1. Ideas and explanations in consumer research -- 2. Customer loyalty -- 3. Brand knowledge, brand equity and brand extension -- 4. Stationary markets -- 5. Market dynamics -- 6. Predicting and explaining behaviour -- 7. Information processing and decision-making -- 8. Consumer satisfaction and quality -- 9. Consumer response to price and sales promotions -- 10. The retail context -- 11. Word-of-mouth influence -- 12. The response to advertising. 
650 1 4 |a Consumer behavior 
650 1 4 |a Consumer behavior  |x Psychological aspects. 
650 1 4 |a Consumer behavior  |x Social aspects. 
700 1 4 |a Vanhuele, Marc. 
700 1 4 |a Wright, Malcolm, 
952 |a GrThPMO  |b 59b012916c5ad17d7e5acb65  |c 952a  |d 9528  |e HF5415.32.E274 2008  |t 7  |x m  |z Books