Apples, insights and mad inventors : an entertaining analysis of modern marketing /
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| Format: | Book |
| Language: | English |
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Chichester :
John Wiley & Sons,
c2006.
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| Subjects: |
Table of Contents:
- Polishing the apples
- Time-and-motion man and the mad inventor
- Why every brand encounter counts
- clipboard and the copywriter
- Posh spice & persil
- Benjamin Franklin and the Kuala Lumpur question
- steak & kidney pie that wasn't
- Why is a good insight like a refrigerator?