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00951nam a2200205 a 4500 |
| 001 |
550203 |
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20171111230014.0 |
| 008 |
060519s2006 enk 001 0 eng d |
| 020 |
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|a 97804700029152 (hbk.)
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| 040 |
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|a CPV
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| 050 |
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4 |
|a HF5415
|b .B7725 2006
|
| 100 |
1 |
4 |
|a Bullmore, J. J. D.
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| 245 |
1 |
4 |
|a Apples, insights and mad inventors :
|b an entertaining analysis of modern marketing /
|c Jeremy Bullmore.
|
| 260 |
1 |
4 |
|a Chichester :
|b John Wiley & Sons,
|c c2006.
|
| 300 |
1 |
4 |
|a x, 164 p. ;
|c 23 cm.
|
| 500 |
1 |
4 |
|a Includes index.
|
| 505 |
1 |
4 |
|a Polishing the apples -- Time-and-motion man and the mad inventor -- Why every brand encounter counts -- clipboard and the copywriter -- Posh spice & persil -- Benjamin Franklin and the Kuala Lumpur question -- steak & kidney pie that wasn't -- Why is a good insight like a refrigerator?
|
| 650 |
1 |
4 |
|a Marketing
|
| 650 |
1 |
4 |
|a Advertising
|
| 952 |
|
|
|a GrThPMO
|b 59b012916c5ad17d7e5acb5e
|c 952a
|d 9528
|e HF5415.B7725 2006
|t 7
|x m
|z Books
|
