Description: Advertising :

Main Author:	Moriarty, Sandra E.
Other Authors:	Mitchell, Nancy,, Wells, William,
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009.
Edition:	8th ed.
Subjects:	Advertising

Item Description:	Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty, 2006.
Physical Description:	686 p. : col. ill. ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780135009383 (International ed.)